۽

We create events.

Who we are

We are a group of dedicated event technology specialists that provide solutions across the U.S. and abroad for our clients, from Fortune 500 corporations to independent producers. We’re known for our technical expertise on challenging events, experienced precision on large-scale shows, exceptional onsite engineers, and around-the-clock support. We love what we do and have a burning desire to excel.

Our company culture fosters teamwork and creates a family atmosphere. We host fun and inspiring events throughout the year to promote team building and celebrate each other and our achievements. Since Alford’s creation, we have been built on the value that true success cannot be achieved without the sincere outpouring of goodwill towards our greater community, which is why we support several charities through fundraising, equipment donations, and volunteer work.

Our Values: Agile, Open Minded, Selfless, Bold, Skilled, Resourceful, Driven
۽ Founders and Leadership

Our Story

۽ was founded in Dallas in 1984 by Steve Alford. As an innovator in the evolving field of multi-image slide programming, Steve created award-winning multi-media shows specialized in the flawless execution of corporate events. While Steve was programming shows around the country, Tom Alford, Steve’s brother, started working in the AV industry, first as a projectionist and then as a rental manager. As the industry grew and technology evolved, Steve partnered with Tom, which led to the incorporation of ۽ in 1989. After Steve Alford retired in 2022, Tom became Alford's President and continues to head the company alongside his sister, Melanie Reed, SVP, and a team of passionate and talented leaders.

Since ۽’s incorporation, the industry has changed tremendously. What hasn’t changed is the need for tireless, talented technicians dedicated to exceeding the client’s expectations and executing a seamless event. ۽, a Freeman Company,  has remained a premier provider of event technology services and support throughout our company’s history. We have been honored to receive numerous awards over the years, including Family Business of the Year, Top 100 Places to Work in DFW, and Best Overall Staging for a Corporate Event. Our “crew-first” philosophy ensures every show has the best talent on hand. Our specialists are ready to collaborate with clients and seek the right solutions for corporate meetings, trade shows, intimate conferences, and other special events.

۽ Staff logo

۽ employs the best in the business who often stick with us making unique and inspiring events for many years. Our clients come to depend on the same familiar faces emblazoned with our burgundy shirts and logos. 

We invite you to explore and meet fantastic staff members and their roles in bringing “Your Vision Realized.”

۽ Staff logo

۽ employs the best in the business who often stick with us making unique and inspiring events for many years. Our clients come to depend on the same familiar faces emblazoned with our burgundy shirts and logos. 

We invite you to explore and meet fantastic staff members and their roles in bringing “Your Vision Realized.”

LeadershipSalesStaff Spotlight